WHY ZERO? - ALLAN ABANI
The pandemic made it difficult for all of us create, to keep being productive.
A few years ago I had the idea to create my own Fashion magazine, but I didn’t have the energy, the time nor the knowledge to make it happen.
Here I am, in 2021, living in Tokyo and finally taking action and putting this project on priority despite the current situation.
I guess you all want to know why I decided that “ZERO” will be the name of this magazine. Well, I am a firm believer of giving chances to people and ideas when they start from nothing, that we can all build something great even when people don’t believe in us.
It took a full year to release this first issue. Building ZERO during the pandemic was challenging. I tried to build a magazine that I would buy for myself and I hope you will enjoy it too.
Today is the starting point of this magazine and there are so many people I am thankful for, people who worked hard to make this project see the light.
Special thanks to Shioli Kutsuna, Tony Revolori, Ashton Sumihara, Matthew Hernon, Rena Semba, Takayuki Shibata, Patrick Mason, Tarek Mawad, Annemarie Sterian, Ai Ikegami and Sev Collazo.
Allan Abani is a Tokyo-based photographer specializing in celebrity portraits, fashion editorial, and luxury brand campaigns. Originally from France, Allan has called Tokyo home for over eight years — building a reputation as one of the most sought-after photographers in Japan for high-end commercial and editorial work.
With a client roster that includes Chanel, Louis Vuitton, Prada, Nike, Google, Vogue, and Numéro, Allan brings a refined, cinematic eye to every shoot — whether it's a fashion campaign in Tokyo, an editorial for an international magazine, or an intimate portrait session with a global icon.
His subjects read like a who's who of contemporary culture: Billie Eilish, Brad Pitt, Mads Mikkelsen, André 3000, DJ Snake, Kylian Mbappé, and a growing roster of leading Japanese celebrities and artists.
Based in Tokyo and available for projects across Japan and internationally, Allan Abani is the photographer of choice for brands and talent seeking world-class imagery with an authentic Tokyo perspective.